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L’Oréal Paris Discontinues Makeup & Essie in Japan

Move made as color cosmetics sales plunged during the pandemic.

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By: TOM BRANNA

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After a challenging pandemic year, when consumers chose masks over makeup, L'Oréal Paris will discontinue color cosmetic sales in Japan. The move includes the Essie nail color brand.  L'Oréal said changing consumer habits forced a change in its portfolio. Now, the world's largest beauty company will focus on hair care and hair color in Japan. “By focusing all of our investment and management resources on these categories and by making maximum use of digital technology, we in...

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